Notes:

After Effects Camera function is really something awesome. With that, I can activate 3D tools like making the logo spin around. An effect I found fun to play with was Explosions. It’s great for blowing up the prices in the retail ident clip. I also took what I learnt at the lecture about animation to make my actors (objects, text) behave more realistically (inertia, movement, speed) in virtual 3D space. With SFX, I bet the overall clip will be ten times more impactful and more MAD.

To watch Mad Mack’s, click here: http://www.youtube.com/watch?v=-KEdqPGH_9k

Images of toaster, blender and hair dryer taken from the following websites:

www.images.ru/img/alibaba/photos/51286113/Stainless_Steel_Toaster.jpg

www.baratillo.ph/store/images/heller_blender.jpg

www.healthy-hair-and-skin.com/images/revlon_hair_dryer